To rebrand Petfinder and expand it into a multi-platform campaign focused on user experience.
The new Petfinder identity represents the compassionate partnership between people and their pets.
"Every Hero Needs a Sidekick"
Whether they're protecting us or simply making us smile, our campaign highlights the generous and heroic acts our sidekicks do for us everyday.
The new design allows the adoption process to be a more fun, streamlined and personal experience. You can also scroll down to find additional information about pet care, training, and user local shelters.
The app allows you easily view nearby shelters and adoptable pets. You can also use the “Sidekick Tails” video generating feature to watch and share videos of and your pet teaming up to save the day!
Petfinder recognizes the importance of safe, clean and caring shelters so we’ve devised a seal of excellence for those who meet our highest standards.
Using #petsidekick people will submit, pictures, tweets, and vines about heroic acts their sidekick pets do. The best post will win a year supply of pet food and have their story animated.
While out and about, finding an adequate restroom can be an ordeal. With the app Canquest, users can find the best restroom in their area and avoid nasty surprises. To encourage users to expand upon restroom locations and ratings, a game aspect was added. Because the target audience is young adult males ranging from 18 to 30 years old, a medieval theme and humor was used. Users can check into restrooms, rate them, and add newly discovered ones. By checking in a set number of times users can then become the “King of the Throne” which they will then have to defend. They can easily see their conquests and their rivals with personalized crests appearing on the map.
Origins prides itself in proving a natural alternative to skin care, but its current branding does little to set itself apart from its competitors. The new branding creates an alternative to the companies that overuse decorative typography, primary colors, and overly feminine language.
The updated branding embraces elements like utilitarian typography, a fresh and vibrant color palette, clean informative design, and it’s created with gender neutrality in mind.
Crit Me is an app that facilitates feedback between visual art students for the purpose of creating better projects. Students can upload their work, receive comments and critique other’s work. For faster and more accurate feedback, users can edit the uploaded work by drawing such as circling problem areas or illustrating something difficult to explain. Ultimately the goal is to promote productivity, collaboration and camaraderie.
This book outlines an exhibition about space suits including their history, construction and impact today. The feeling of expansive space is emphasized through pictures with bleeds that go off the page, large tracked out titles and plenty of negative space.